Mission Statement Template

A mission statement template is a statement that is based on action. In this statement, the purpose of any organization is written and how they are planning to serve the customers. It includes the following information, like a description of the company, reasons fir its existence, its goals, objectives, its products or services, and its primary market or customers. Basically, a mission statement is a summary that defines what is the purpose of a company. Every company has its own mission that can get the attention of people and motivates them that they should join their organization. Moreover, it should also include the process in which a company can achieve their mission goals, which are written in a few long sentences.

Importance of Mission Statement:

A mission statement tells the full story about a business and lets the audience know about the things that matter to the company. Making an influential statement is very important for the company as it is considered as a starting step, because all strategies for the success of the business are developed and everything is executed with the help of a solid mission. The mission statement guides the management in performing their major tasks which are essential for their success. Moreover, it helps the management with motivating their employees, and inspiring the customers of the organization. This way, they can also develop strategies for the company which can help them in setting moral values and for understanding the most important question, that is why business exists.

How to write a mission statement?

You can use the following tips for the process of developing a good mission statement:

Market-defining story:

You should start your mission statement by planning why the customers will need your company and how your business is different from other companies and why they should choose your organization. You should also plan what your business does and what it doesn’t.

What customers get from business:

You should start your mission statement by writing what good you do. To target your customers, you should include what makes your business special. Don’t think that small good things that your business is doing aren’t important. If you offer any auto repair or anything, you should include that too. If your business is good for the world and is making any difference, make sure you write about that too.

What employees get from business:

A business is only good if it’s good for its employees. It is important to keep your employees in a good environment and to reward and motivate them. Therefore, your mission statement should also include what your organization does for your employees. Different qualities like fairness, diversity, how their ideas are respected, tools, empowerment, all these matters. Therefore, you should include in your statement how your employees have freedom of it.

What the owner gets from the business:

It is also important to include in your mission statement what the owner is getting from the business. How it is enhancing the financial position of the owner. You can only add a few statements about it since the mission statement is aimed at the customers and nobody else.

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Templates for Mission Statement:

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www.jmu.edu

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www.westpalmcharter.org

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quickbooks.intuit.com

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twp.duke.edu

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tompkinscountyny.gov

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